How To Use Instagram For Business: 6 Easy Tips
With more than 1 billion users scattered across the globe, it’s no wonder brands from all walks of life are jumping at the chance to learn how to use Instagram for business.
With a hefty range of tools available to business owners, including Instagram shopping, product tagging, and more, the platform has become a prominent marketplace. That being said, there are a few tactics that brands can use to boost their Instagram marketing strategy.
Looking for new ways to take your Instagram marketing strategy to the next level? Learn how to use Instagram for business with these 6 essential tips.
1. Use Hashtags
Hashtags are a must-have of any Instagram marketing strategy.
Just by taking the time to add relevant tags to your photo, you can boost your post’s awareness and engagement.
To enhance your brand's awareness, use general yet relevant hashtags to help people find your post. For example, if you’ve uploaded a photo of your amazing meal prep and have tagged it with #nutrition, people searching for photos with that particular hashtag will be able to find your page.
Now that your page is easier to find, your chances of increasing sales on Instagram improves.
2. Host A Giveaway
Social media contests are a cost-effective way to encourage sales. Just by giving away a product or a trial of your service, you can naturally attract customers to your page. Let’s not forget, you’ll also be supporting brand awareness and engagement in the process.
Social media giveaways can take a variety of different forms in an Instagram marketing strategy, whether it’s a user-generated content contest or a simple ‘like to win’ post.
Brainstorm an ideal set-up that best reflects your brand, then take the time to plan every step of the contest. This will better your chances of success.
3. Complete Your Profile
This step sounds rather obvious, although it’s surprising how many small businesses aren’t completing their profile.
First things first, make sure your account is set to business. You’ll not only gain vital instruments such as Instagram Ads, but you’ll also have access to analytic tools. These elements can directly show you which aspects of your Instagram marketing strategy are working.
Having an account set to business also delivers many other perks, including easier contacting methods for your audience. With one click, they can email or call to get in touch.
Adding a profile picture, writing a compelling bio, and including a link to your website may seem small, though they lay the foundation towards boosting sales through Instagram marketing.
4. Grow Customer Relationships
Improving relationships with your customers can help them feel much more invested in your brand.
Quickly responding to comments and replying to personal messages can help followers feel more connected with your brand.
5. Run Instagram Ads
Social media ads are one of the best ways you can enhance sales and boost awareness on Instagram. The best part? it’s a painless process, especially if you’re going in with a plan.
Select your target audience, choose a layout, fill in the content, and adjust the reach to fit your budget.
As this is likely to be a first impression for many viewers, remember to make it count. Use high-quality content and ensure your copywriting is flawless.
6. Connect With Influencers
Did you know that growing your sales on Instagram doesn’t necessarily have to be done through your account? Social media influencers can affect the buying habits of their followers through their own channels.
By connecting with a handful of successful influencers, you can easily grow your brand’s reach, tap into a completely new audience, and boost new sales for your business.
When choosing an influencer, be sure to check their engagement as opposed to the number of followers they have. Take some time to read the comments. Are they genuine? Is the influencer replying to these comments? This can help to ensure you’re linking up with a strong influencer.