How To Make Your Instagram Aesthetically Pleasing

Many businesses and creatives are drawn to the notable advantages that come with learning how to make your Instagram aesthetically pleasing.

The tactic helps brands portray unique Instagram feed ideas and personalities, ultimately helping them to reach and connect with their target audience on a deeper level. This can help to attract new followers and increase engagement.

If you’re wondering how to make your Instagram aesthetically pleasing, here are a few tips and tricks to point you in the right direction and increase your chances of getting that double-tap.

1. Commit To A Topic

The first step of learning how to make your Instagram aesthetically pleasing is to commit to a topic.

Before you even start orchestrating your Instagram feed, it’s important that you take a moment to consider a few things. What are people coming to your page to see? How are they gaining value by following your account?

Rather than posting for the sake of posting, take the time to create a theme. It could be travel inspiration, fashion tips, nutrition, or anything in between. Then, commit to the theme that you feel will get the best response from your followers.

2. Experiment With The Grid Layout

Now that you’ve settled on a topic, it’s time to start considering the visual aspects. If you’ve already created your content, you can start testing out different grid layouts. There’s heaps of layout inspiration available online to get you going.

Establishing the layout for your page can seem overwhelming, thuogh there are a few guidelines that can make the process easier.

First off, try to scatter the photos based on their colours and subject. Avoid placing similar photos right next to each other. For example, two photos with the same colour scheme and the same subject don't belong side by side.

These steps will increase the aesthetic of your feed and help organise your content schedule.

3. Stick To A Colour Palate

Colour schemes are used by many creatives on social media to boost the appeal of their grid and attract new followers.

Begin by selecting the colours you'd like to prominently feature in your content. Some common colour palates include black and white, pink and blue, or bright pastels.

That being said, you’re not limited to what others are doing. Your greatest asset is your own unique way of thinking. Tap into your imagination to create an Instagram palate that reflects your personality and your brand.

4. Use High-Quality Photos

Blurry or poorly framed photos can stick out like a sore thumb on your Instagram grid.

Always strive to use high-grade images - they can be much more inviting to pending followers. Plus, it'll encourage them to associate a certain standard of quality with your page.

You don’t necessarily need to go out and buy a DSLR camera to achieve this quality. Most smart-phone cameras are often renowned for delivering some pretty exceptional results. If you really want to make your shots pop, consider downloading a photo editing application to enhance the images. 

Final Thoughts

Especially if you’re trying to exude certain ideologies to your audience, nailing your Instagram theme is a crucial step. That being said it shouldn’t be the sole focus of your social media plan.

The most vital piece of the social media puzzle is the content. So, if you find yourself consumed with making your Instagram look good, you may fall short on other areas. 

Rather than focusing on one social media platform, broaden your reach. Aim to engage your audience across multiple platforms.