13 Blog Post Ideas That Your Audience Will Love
Kickstarting a blog for your brand can bring about a number of benefits - drawing in new customers, growing your online presence, and driving traffic to your website. Though the hard part about maintaining a blog is often coming up with unique blog post ideas, time and time again.
If you're on the hunt for some creative blog post ideas, check out these 13 simple topics below.
1. Review A Product Or Service
First up, try reviewing a product or service in your niche. It's a great way to establish your brand as a credible source of knowledge in the industry.
Avoid reviewing your own products or services, or direct competitors. Do some research and choose a product that will complement your own brand. You might even establish a connection or a lasting relationship with other brands in the process.
2. Share A Customer Success Story
If you're looking for ways to connect with your audience, have a go at interviewing one of your customers and featuring them on the blog.
Ask them questions about why they initially decided to use your services. How has it added value to their life? Why do they recommend your business to others?
Featuring a long-time customer can also make potential clients feel much more comfortable with your brand, especially if the business is relatively unknown.
3. Answer FAQs
Save your customers (and yourself) some time by writing up a post with your business’ frequently asked questions. Instead of getting in touch and waiting to hear back from you, direct them over to an article for a quick and easy solution.
4. Feature A Brand Ambassador
Does your business use brand ambassadors? If so, it may be a good idea to properly introduce them to your audience with an in-depth article.
Offer a behind-the-scenes look at your ambassadors, along with their story, motivations, and an explanation of why they’re associated with your brand in the first place. This can be a great way to humanise your brand and breath more personality into your business.
If your ambassador has a good following a social media, encourage them to share it with their audience to increase the article’s reach.
5. Share A How-To Guide
Establish your brand as a credible and reputable source of knowledge in the industry by sharing a ‘How To’ guide in your niche.
Take the time to brainstorm a topic you’re passionate about, have good knowledge of, compliments your products/ services, and can add real value to your readers.
Just remember, longer, in-depth blog topics tend to perform better than shorter pieces. Dedicate some solid hours to crafting an ultimate guide that covers everything about the topic.
6. Offer Updates In The Business
Whether it’s every week or month, let your audience know what’s happening with the brand and how it’s consistently growing. Open the curtains and show them what’s happening behind the scenes. Help them follow along and feel much more connected with the business.
7. Write A ‘Top 10’ List
Listicles are one of the most popular blog post ideas that you can use on your website, showing readers that your brand is a reputable source of knowledge in your industry
Once again, it all comes down to writing about a subject in your niche that you feel your audience will benefit from, and then finding a simple link back to your products and services.
For example, if your blog niche is anything and everything gardening, you could write an article covering 6 simple tips for growing fruit at home. This piece would hold value to your audience, show that you’re a credible source of information in the vast world of gardening, and offer you the opportunity to link back to your gardening business.
These blog posts can be very versatile, with an endless list of topics to cover. They can always make positive additions to a newly formed or well-established blog.
8. Post A Video
Shake things up. Rather than sharing article after article, post a video. Showcase a new product, a recent event, or a behind the scenes look at your business.
Engagement can fade over time if you keep doing the same thing. Flip the table and keep your audience engaged with new forms of content.
9. Offer Up A Personal Story
Sharing a personal story to your readers is perfect for infusing more personality into your business.
Whether it’s a story of how the business was founded or an avoidable blunder that you learned something from; sharing valuable stories can go a long way when it comes to humanising the brand.
10. Recap A Recent Event
Did you recently launch a new product or host an event?
Tell your followers about it. Make them aware of what’s happening in your business and encourage them to feel much more invested in your brand.
11. Make A List Of Your Most Popular Blog Posts
As your number of articles continues to grow and your audience expands, select a handful of your best posts and compile them into a list.
Do your research to see which articles have performed well among your followers, and include them on your list to drive more traffic toward these pages.
12. Notify Your Audience Of Job Openings
Blogs are a great space to share any new job openings with your audience.
Review what the position is, what’s involved, and why they should be excited.
These blog topics can be a great way to broaden your scope and reach amazing people that otherwise wouldn’t have heard about the opportunity.
13. Open The Blog To Guest Writers
Opening your brand’s blog to guest writers can be a meaningful way to increase traffic on your website.
If they are established and have a loyal following, they can share the article with their audience which can overall increase the post’s exposure.
There’s an endless list of possibilities when it comes to new blog content ideas. Figure out what’s going to work best for your audience and strive to share meaningful, engaging posts as regularly as you can.