Aside from the thoughtful gifts, festive decorations, and mountains of food - Christmas-time offers business owners the opportunity to grow their customer base and snow-ball their sales with the help of some unique Christmas marketing ideas.

If you’re eager to shake up your social media content this holiday season, you’ve come to the right place. This article will provide a list of 10 creative Christmas marketing ideas and Christmas campaign ideas to help boost sales and increase online engagement for your brand.

Run A Giveaway

What better way to show your brand cares than by giving back to your followers with a social media giveaway? After all, they don’t call it the ‘season of giving’ for nothing.

Many benefits come hand in hand with adopting a social media giveaway into your Christmas marketing strategy, whether it’s boosting engagement among your target audience or growing your online community.

That being said, there are plenty of business advantages to look forward to aswell. Social media giveaways can build brand awareness, create new leads, and boost sales throughout their run.

If you’re brainstorming Christmas marketing ideas that’ll help enhance your online presence, a social media giveaway or contest may be worth considering.

Decorate Your Social Media Page

Gift your followers with a hefty dose of Christmas cheer by integrating more festive elements into your posts.

If you’re eager to get more creative, try adding festive props into your images to create a Christmas scene or flat lay around your product. This could be a gift wrapping station with wrapping paper, string, tree decorations, ribbons, etc. Or, head to the kitchen to create a baking scene with cookie cutters, festive shapes, and fresh ingredients.

Regardless of the scene you’re creating, just be sure the viewer’s attention isn’t drawn away from the product - it’s the central focus of the photo after all.

This Christmas marketing strategy doesn’t have to be elaborate and could be as simple as adding a few splashes of green, red and gold into your social media pages and website. Sometimes, less is more.

Post A Festive Poll

Another great addition to your Christmas marketing strategy could be the use of Facebook’s poll tool. The feature allows you to pose a question to your followers and hear their opinions. Though this can tool can be very valuable year-round, it’s also a great way to encourage social media engagement over the holiday season.

When it comes to creating a poll for your Facebook page, try not to overthink it. Keep the question and answers simple, interesting to your followers, and festive. For example, some possible Christmas poll topics could be:

What’s the best Christmas movie?
Is November too early to set up the Christmas tree?
What’s the tastiest Christmas dessert?
Which midnight snack does Santa prefer?

Though it doesn’t seem like much, encouraging your followers to interact with your festive Facebook poll can be a great way to share fresh content, build your community, and gain a better understanding of your audience.

Collaborate With Other Businesses

If you’re looking for an excuse to collaborate with another business or a social media influencer, the holiday season could be the perfect motivation you need to finally reach out and start collaborating on Christmas campaign ideas.

The partnership could be as simple as cross-promoting each other's brands on social media or joining forces for a conjoined giveaway. On the other hand, it could be an opportunity to embark on a more ‘hands-on’ cooperation, such as a new and exclusive product or event.

There’s plenty to gain from partnering with another business, like extending your customer base and boosting brand awareness. Just remember, before partnering with a brand, make sure you do some research to ensure their message and goals align with your business.

Partner With A Charity

On the other hand, if the festive season has you feeling slightly more generous, considering creating a Christmas marketing strategy that involves partnering your brand with a like-minded charity.

Teaming up with a non-profit organisation can be a great way to create a positive change in your community and support those in need. Having said that, there’s also a collection of business advantages to be gained from working with a charity. This includes networking opportunities, brand awareness, and an increased brand reputation.

Click here to read 4 Easy Steps For Using Charity To Promote Your Business.

Write A Festive Blog Post

If you’re eager to use the Christmas season as an opportunity to drive more traffic to your website, why not try a festive blog post?

Not only is blogging great for search engine optimisation (SEO), but it also provides a platform for you to talk to your followers and provide them with valuable information over the holiday season.

Your festive blog post could be a holiday gift guide, DIY tips, a list of nearby events, mouthwatering recipes, an inspiring story, or anything in-between.

Before writing the festive post, ensure that your topic fits in with your blog’s niche.

For example, if you had a men’s grooming blog, you may want to avoid sharing a post about the best Christmas cookie recipes that you can make yourself. As enticing as that sounds, it’s not relevant. Instead, you might share a holiday gift guide featuring some products in your online store.

Offer A Discount

Who doesn’t love a good discount?

Offering your customers an exclusive, limited-time-only holiday promotion can be a great way to create some urgency and drive traffic to your online store.

The best part? The process isn’t too complicated. Create a discount code, share it across your social media channels, and encourage people to take advantage of the promotion before time runs out.

Create A Campaign

Christmas marketing campaigns are often a popular and meaningful way for businesses to grow their audience or snowball sales over the holiday season. Though with the many different shapes and sizes a campaign can take, brainstorming and implementing a specific Christmas marketing strategy can be puzzling.

Getting started may seem daunting, though it’s as simple as identifying the goal of the campaign, whether it’s to increase sales or boost brand awareness, and figuring out how you’re going to achieve this. From here, you can create content, schedule posts, engage with your audience, and analyse your results.

If you’re still unsure, popular Christmas marketing campaigns often include the ‘12 Days Of Christmas’. Put your unique spin on this concept as you countdown to Christmas Day with your followers. For example, you could share 12 delicious holiday recipes, festive blog posts, or riddles. Alternatively, you could run an exciting contest throughout the campaign, with daily prizes up for grabs.

Advertise Your Gift Cards

We all have those hard-to-buy-for people on our Christmas shopping lists, which make gift cards such a valuable option to help us glide through the store quickly and effortlessly.

Whether it’s a last-minute gift or a present for those hard-to-buy-for people in our lives, gift cards can take some of the stress away from our Christmas shopping list.

Advertising your business’ gift card range can be a great way to boost sales, especially over the holiday season. This encourages customers to see your business as a quick and easy solution, allowing them to glide through your store with ease without having to browse through your entire range to possibly find the perfect gift.

Not to mention, they can also save you time down the track if someone wants to return a product or swap it for something else.

Encouraging gift card sales can be as easy as creating a pop-up ad on your website or sharing a post across your social media channels.

Create a Boxing Day Sale

The opportunity to increase sales and boost brand awareness doesn’t finish on the 25th of December, with Boxing Day being the perfect occasion to offer customers some serious discounts on your products.

Boxing Day is often associated with store sales and exclusive promotions - why not join in on the fun? Similar to a Christmas promotion, you can create a discount code, share it across your social media channels, and encourage your followers to head over to your website and take advantage of the savings.

10 Christmas Marketing Ideas To Help Boost Sales