Lox & Chain

Capturing the jewelry-making process has always been a dream of ours, so we were thrilled when the collaboration with Lox & Chain came our way.

For this project, we were invited to a location shoot to create a series of fresh product videos for their social media. The brand has a distinct tone, and we were tasked with meeting this aesthetic. Working closely with a stylist, we ensured our vision aligned with the brand’s established look from the very start of the half-day shoot.

The shoot itself went seamlessly. For the first video, we collaborated with a hand model to showcase the jewelry in a moody, lifestyle setting. Following that, we transitioned to a raw video highlighting the intricate journey of how their rings are crafted.

Upon completion, we delivered the content promptly to Lox & Chain, who were absolutely thrilled with the results. This project has been a career highlight, and we eagerly anticipate working with the brand again very soon!

---