How To Build Brand Personality: 6 Simple Steps

Learning how to build brand personality is an essential step for many businesses.

After all, many brands have now entered the digital space. It's important for your business to find a way to break through the clutter and leave a lasting impression on your audience.

Creating this connection doesn't have to be hard. You can learn how to build brand personality with these 6 simple steps.

1. Define Your Message

Before you can learn how to build brand personality,  it’s crucial to ensure you’re getting the basics right. Start off by defining your message.

Poor brand engagement could come down to sending mixed messages across to your audience. These messages are your brand’s key selling points, which should become fixed in your customers’ minds.

Completing a brand messaging framework is a great way of nailing down your brand’s key selling points.

2. Provide Emotional Value

Now that you've created your brand’s key messages, it's time to establish a connection with your audience.

Ideally, your brand should already be sharing utilitarian and hedonic value to your customers. Utilitarian value is the functional value that they receive from consuming your product or service, whilst hedonic is its emotional value.

Knowing what your hedonic value is will go a long way towards adding more character to your brand.

3. Post Engaging Content

Posting meaningful content online will help you engage customers while showcasing your brand.

Great content is diverse and interesting, but also relevant to the audience. A content plan gives you the freedom to post around key dates, while you deliver engaging content across your social platforms.

4. Maintain A ‘Human’ Voice

Perhaps the most obvious, yet neglected aspect of content marketing is sharing a ‘human’ voice.

This mainly comes down to social media pages being managed by non-millennials, or people without social media training. They might know how to use Facebook and Instagram, but posting in ‘social lingo’ calls for another style of writing.

Find the balance between using shorter sentences while being informing. Write professionally, but maintain a ‘human’ voice’.

Showing content to an audience online is no different to doing so in-person: keep it simple and don’t be boring!

5. Showcase Your Business

It’s one thing to sound human, but to look human is another.

With a lot of businesses today not being ‘brick and mortar’, it’s important to showcase yourself and everyone who is involved with your brand.

This can enhance your online ‘human’ voice and provide credibility to the product you're selling.

Try posting photos of yourself and employees of your brand. It gives your customers a ‘behind the scenes’ glimpse into your business.

This goes a long way towards making them feel valued and a part of your brand.

6. Grow Brand Ambassadors

There's no better way of growing your brand’s character than through your customers.

Customers often have a stronger pull than small businesses themselves. With customer engagement and feedback being so open today, it would be a mistake to not take advantage of brand ambassadors

Launching just some of these tactics, with a balanced content plan, will help to breathe some character into your brand.